One engine. Every brand.
Social media and marketing operations, automated, for artists, tours and the businesses that just want to show up properly online.
Madala Machine brings content, scheduling, approvals, ads and analytics into one room, so the work that used to need a dozen tools and a full team runs from a single place, with the numbers to prove what it returns.
Content and scheduling
Plan and publish across channels from one composer.
Approvals
Clients greenlight before anything goes live.
Ads
Run and track spend where it performs.
Analytics
Growth, engagement and enquiries traced back to posts with tracked links.
Bookings and messaging
Enquiries from your own website land in one place instead of getting lost in an inbox, and you answer from your own email and your own WhatsApp, so your clients and your team always hear from you, not from us.
Who it is for
Artists and live tours
Touring musicians, bands and performers who need their socials to match the energy of their shows.
Agencies running many clients
Marketing teams juggling multiple brands who need one command centre, not a dozen logins.
Businesses that want a real presence
Companies that know they should be visible online but do not want the overhead of a full marketing department.
Your enquiries, your diary, your team
Enquiries
Put a booking form on your own site and every enquiry arrives in your requests list with the date, the budget and the event already read off it. Nothing sits unanswered in an inbox.
Your diary
Confirmed work becomes bookings you can see at a glance, with a private calendar feed you can subscribe to in Google Calendar or Apple Calendar so the week ahead is always on your phone.
Your team
Send call sheets, times and venue details to the people working the job, from your own WhatsApp and your own email address. We never message your clients or your crew on your behalf.
How it works
Connect your channels
Connect the accounts you already use, from Facebook and Instagram to your own website form, your own email and your own WhatsApp number.
Plan and approve
Build your content calendar and get signoff before anything ships.
Publish and measure
Push live across every channel and watch the numbers roll in.
About
Madala Machine is built and operated by Ard Songs CC, a close corporation based in Cape Town, South Africa.
Contact
For enquiries, reach out to info@ardmatthews.com.